• Own the relationship with key brand accounts, project managing shared objectives between the brand and Ninja Mart;
    • Support and provide guidance during launch, including key activities such as customer sell-in and legal and administrative issues;
    • Assess product launches and deployment in the local market, including pricing, place and positioning;
    • Engage brands on large-scale trade marketing initiatives –  including planning, rollout and progress tracking;
    • Lead in ongoing analysis and review of consumer, category, customer, and competitor information as part of a situation assessment of brand performance and identify growth opportunities;
    • Drive performance reporting with brands; focusing on SKU, category, customer level performance.  Recommend solutions and implement improvements.


    • Degree in business administration with a focus on marketing or public relations.
    • At least 5-8 years of working experience preferred as Brand Manager, Key Account Management, Partnerships or Relationship Manager.
    • Have the leadership qualities to potentially lead and grow the department in line with the business unit.

Competency requirement:

    • Knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.
    • Proven track record of delivering topline and marketing KPIs
    • You are equipped with media-savvy, particularly in digital marketing and know-how.
    •  Comfortable with uncertainty – the role will evolve according to business needs

The candidate will be directly involved in:-

    • Visiting, servicing and conduct sales at assigned area/outlets that was routed by the Sales Supervisor
    • Visiting minimum of 15 outlets per day
    • Penetrate new area/state that acknowledge & agreed by the Sales Supervisor
    • To achieve monthly sales of RM30,000 (To be revise on quarter basis)
    • Exploring, identifying & recruiting wholesaler in the assign area
    • Explain Trade Marketing mechanics (National or Local program)
    • Encouraging retailer to download Ninja Mart App and assist them to claim the Cashback on the Ninja Mart App
    • Ensuring 100% of daily collection vs Amast must be tallied
    • All outlet outstanding must be cleared before due date

Education Requirements:-

    • 2+ years of FMCG sales experience

Work Experience Requirements:-

    • The ideal candidate would have experience in some of the following: sales, trade marketing, FMCG

The candidate will be directly involved in:

      • Executing operational expansion involving multiple warehouses and fleet teams, route to market execution and local councils in regards to licensing and adherence to local requirements.
      • Provide support, for the Operations and fulfillment Team in the day to day processors
      • Creating reports, and overall business requirements  in partnership with key stakeholders and functional leaders in the company such as Operations, Fulfillment, and Inventory.
      • Monitor and maintain performance strategy and roadmap covering stages from concept to scaling.
      • Manage timelines and communicate progress to executive teams.

Education Requirements

    • 2+ years of experience. Must be willing to work on the ground and ‘get their hands dirty’

Work Experience Requirements

    • The ideal candidate would have experience in some of the following: retail operations, FMCG, logistics, warehouse operations

Job Requirements

      • Manage business development pipeline, including new and ongoing brands by building strong client relationships to ensure that the account performs and grows to its maximum potential
      • Support the partnerships manager  in developing brand partnership activities,create and maintain partnership materials including slide decks, collecterals, performance metrics and value adds
      • Build a strong client relationship to ensure accounts perform and grow to their maximum potentialConduct comprehensive competitive analysis to inform and shape the go-to-market strategy for potential brands to be onboarded
      • Develop a working relationship with the relevant support departments e.g. Operations, to ensure they are kept up to date with all issues relating to customers.
      • All non-sales activities or diversionary activities could be supported by support functions.
      • Provide timely and responsive feedback to department heads and local teams on sales performance, market insights, and any issues from first contact with clients to full onboarding of clients
      • This is a key role that will have an impact in supporting the growth of a regional scale-up.

Education & Skills Required

      • Bachelor’s degree in Business, Marketing, or a related field is a plus.

Work Experience Requirements

      • Proven experience in business development, account management, or a related role.
      • Demonstrated success in managing client relationships and driving account growth.
      • Strong understanding of brand partnerships and the ability to contribute to the development of partnership activities.
      • Proficiency in conducting comprehensive competitive analyses to inform strategic decision-making.
      • Excellent communication skills to collaborate effectively with support departments and provide timely feedback to various teams.
      • Familiarity with go-to-market strategies and the ability to shape and execute them successfully.
      • Ability to navigate and thrive in a dynamic, fast-paced work environment.
      • Exceptional organizational and multitasking skills, with a keen attention to detail.
      • Results-driven mindset with a focus on exceeding performance metrics.
      • Continuous learning and adaptability to stay informed about industry trends and best practices


    • Key Areas/ Functional Areas:
    • Planning and managing inventory levels in our warehouses and provinces to reduce the possibility of inventory risk and to ensure OOS levels are low (30%);
    • Managing a team of provincial buyers to execute procurement activities to ensure there are enough goods to sell but without burying cash flow at the suppliers (30%);
    • Work with warehouse operations teams to plan effective SKU (import/export) movement and storage to minimize write-off risk (20%);
    • Executing on supply processes such as invoice management, SKU quality, near expired date, slow-moving items, and other administrative activities (20%).


    • 6+ years of experience;
    • Preferred experience in FMCG, General Trade, Retail, Modern Trade, Logistics
    • The candidate will be based in Ho Chi Minh but should be comfortable traveling and working from the Mekong Delta;
    • The English language is preferred but not compulsory;
    • Bachelor’s degree in business/engineering or equivalent;
    • Self-starter – the candidate will work independently from time;
    • Analytical & numbers-oriented – the candidate will analyze our supply operations and come up with benchmarks for inventory levels;
    • Team player – the candidate will work with multiple teams such as the Category Management team and the SU;
    • Comfortable with uncertainty – business needs for supply are always changing, the candidate must be ready to change processes to fit new business needs;
    • Fluent in English.
1 Apr 2024

Trade marketing execution (70%)


  • Implementing the trade activity to the sales team and customer.
  • Ensuring aligned trade mechanics with the investment and sales system.
  • Monitoring the progress and performance of all trade activities.
  • Serving as the primary contact point with partners (brands, sales team) for planning, execution, and performance evaluation of Trade Marketing initiatives.

Collaboration (30%)


  • Executing strategic trade activities aligned NJM & brands focus volume/value/distribution KPIs.
  • Evaluating the performance of Trade Marketing programs on a monthly/quarterly basis.
  • Ensure cost management for effective spending, encompassing key KPIs such as volume and display.
  • Influencing the sales team with strategic plans that had been aligned with the core team.

Key Requirements

  • At least 1-2 years of extensive experience in trade marketing, business development, and customer success in a FMCG company
  • Graduated from a talented development program at any corporation is a plus
  • At least Diploma / Degree in any Business related field (business, sales, marketing, finance, communication)
  • Business development or account planning/operating experience in FMCG
  • Proficiency in Microsoft Office (Word, Powerpoint, Excel) and Google Workspace (Docs, Slides, Sheets, Forms)
  • Intermediate in English (Reading, Writing)

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